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Finance Director walks the walk for charity

Lainston Securities' Finance Director, Caroline Broom, will be stepping out onto the streets of the Capital on 13th May to take part in the 20-year celebration of the MoonWalk London 2017.


Caroline, who will be taking part in this internationally famous charitable event for the first time, will be joining around 15,000 women and men to power walk through the streets of London at Midnight in decorated bras. Each walker will no doubt be aiming to achieve a personal goal, but they'll also be raising money and awareness for grant making breast cancer charity Walk the Walk.


For Caroline, this is personal. She comments, 'I know many people who have been affected by cancer including family members, friends and colleagues. One in particular, an ex-colleague, lost his fight with the disease back in 2015. His bravery was inspiring which has spurred me on to stop thinking about doing something for charity and start doing it. The MoonWalk is the perfect opportunity for me to fulfil two objectives - to raise money for a very worthwhile cause and improve my own fitness.'


'I didn't want to do something easy for charity – I wanted a challenge.'


Caroline will certainly get that with the MoonWalk. Starting and finishing at Clapham Common, she will walk a marathon length distance of 26.2 miles. Passing many of London’s most iconic landmarks and with a theme of the 'Roaring Twenties' this is a night when the ordinary becomes extraordinary.  


Organised by health charity Walk the Walk Worldwide, the MoonWalk has raised over £116 million since its inception 21 years ago. With 1 in 8 women in the UK expected to experience some form of breast cancer, and statistics showing that 38% of breast cancers* could be avoided by changes to lifestyle, the charity is passionate about encouraging the importance of maintaining a healthy weight, which includes daily activity – hence the walk - and healthy eating.


Caroline concludes, 'I had aimed to raise about £500 for the charity by taking part in this year's MoonWalk but with great generosity the Lainston board has agreed to donate 50% of the amount I raise, up to a total of £500, so I'm now hoping to raise around £1,000.'


To find out more about Caroline's walk and make a donation, please visit: (details of any donation pages Caroline has, such as Just Giving, here)


To find out more about the MoonWalk, please visit:


*According to The World Cancer Research Fund.


10th May 2017